What are Accelerated Mobile Pages?

What are Accelerated Mobile Pages?

“…So an Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter designed to make really fast mobile pages…it’s an HTML page designed to be super lightweight and critically designs really fast loading.”

I love big companies pushing new technology with Open Source. It’s really a great way for them to benefit everyone generously. I love the idea of AMP, but initially I have some concerns

  1. “So certain tags of HTML you just can’t use. Things like forms, that are out.” — forms are really basic. Also important for donations, which I’m a champion of.
  2. WordPress has already rolled out a beta plugin to for self-hosted sites. From their copy they say: “With the plugin active, all content on your site will have dynamically generated AMP-compatible versions, accessible by appending `/amp/` to the end your permalinks.” This to me harkens back to the days when everyone was creating a second duplicate site and redirecting their mobile viewers there. So glad Google put an end to that garbage. But now Google is behind this initiative and it seems like we’re still dealing with canonical tags and duplicate content issues.

I’m hoping (kind of assuming) that both of these concerns will be fully addressed by the end of 2016. Here’s to hoping!

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

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Author: Matt Cromwell

I help product businesses turn customer insight into better experiences that keep people renewing year after year. I co-founded GiveWP, growing it into the leading online donations platform for WordPress. After its acquisition by StellarWP, I became Senior Director of Customer Experience, scaling those same data-driven systems across flagship brands like LearnDash, KadenceWP, and The Events Calendar. Beyond my formal roles, I co-host WP Product Talk, a weekly show where WordPress founders share what works (and what doesn’t) in growing sustainable products. I’ve also spoken at WordCamps and CloudFest EU, helping teams connect customer experience with product strategy so every decision moves the business forward. Over a decade in customer experience and product growth, my focus hasn’t changed: connect what customers feel with how teams build — and turn that alignment into meaningful, measurable growth.

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