What are Accelerated Mobile Pages?

“…So an Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter designed to make really fast mobile pages…it’s an HTML page designed to be super lightweight and critically designs really fast loading.”

I love big companies pushing new technology with Open Source. It’s really a great way for them to benefit everyone generously. I love the idea of AMP, but initially I have some concerns

  1. “So certain tags of HTML you just can’t use. Things like forms, that are out.” — forms are really basic. Also important for donations, which I’m a champion of.
  2. WordPress has already rolled out a beta plugin to for self-hosted sites. From their copy they say: “With the plugin active, all content on your site will have dynamically generated AMP-compatible versions, accessible by appending `/amp/` to the end your permalinks.” This to me harkens back to the days when everyone was creating a second duplicate site and redirecting their mobile viewers there. So glad Google put an end to that garbage. But now Google is behind this initiative and it seems like we’re still dealing with canonical tags and duplicate content issues.

I’m hoping (kind of assuming) that both of these concerns will be fully addressed by the end of 2016. Here’s to hoping!

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

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