.blog!!!

Glad to see Automattic entering the TLD space. It makes sense for them. Definitely tempted by a .blog domain.

Matt's avatarMatt on Not-WordPress, mostly photos

dotblog-social.png

You might have noticed something different around these parts, after over a decade at matt.wordpress.com this blog has now switched to matt.blog. Automattic is rolling out this new TLD (top-level domain) over the next few months and I’m lucky to have one of the first ones live on the internet. The namespace is wide open, and if you’re interested in reserving or bidding on your favorite name you can go to get.blog.

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Author: Matt Cromwell

I'm the founder of Roots & Fruit, a fractional Chief Growth Officer practice for product companies that want growth to feel deliberate—not reactive. I help founders and teams turn customer feedback into clear product priorities, align marketing, product, and customer experience around shared goals, and build operating systems that support steady renewal revenue without burning out teams or customers. I co-founded GiveWP and grew it through an eight-figure acquisition, then led marketing and customer experience at scale across StellarWP brands including LearnDash, Kadence, and The Events Calendar. Over more than a decade in product-led growth, I've focused on connecting what customers feel with how teams build—and turning that alignment into meaningful, measurable results. I also co-host WP Product Talk, where product founders share what actually works in building sustainable software businesses.

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