Jen Rao on Self Sabotage

Jen Rao’s article on self-sabotage is succinct and insightful. Here’s my hot-take on it.

You are your own worst enemy. I tell my kids this all the time when it comes to sports. It’s proven very true for me over the years in business as well.

I don’t often go for self-help type articles, but Jen Rao’s article was direct, succinct and insightful:

Jen Rao on Self-Sabotage, via Fizzle.com

The one that made me read to the end was “busy work”. I recently had a Twitter exchange with my friend Josh Pollock about that

Josh puts the important stuff first to avoid busy work and procrastination.

Jen wraps it all up affirming that we all do these things, and there’s ways to tackle them with effort and determination.

It’s a great read, I’d love to hear your hot-take.

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Author: Matt Cromwell

I'm the founder of Roots & Fruit, a fractional Chief Growth Officer practice for product companies that want growth to feel deliberate—not reactive. I help founders and teams turn customer feedback into clear product priorities, align marketing, product, and customer experience around shared goals, and build operating systems that support steady renewal revenue without burning out teams or customers. I co-founded GiveWP and grew it through an eight-figure acquisition, then led marketing and customer experience at scale across StellarWP brands including LearnDash, Kadence, and The Events Calendar. Over more than a decade in product-led growth, I've focused on connecting what customers feel with how teams build—and turning that alignment into meaningful, measurable results. I also co-host WP Product Talk, where product founders share what actually works in building sustainable software businesses.

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