I comment on Articles I Read. You Agree, Disagree, Comment, or move on
Jen Rao on Self Sabotage
Jen Rao’s article on self-sabotage is succinct and insightful. Here’s my hot-take on it.
You are your own worst enemy. I tell my kids this all the time when it comes to sports. It’s proven very true for me over the years in business as well.
I don’t often go for self-help type articles, but Jen Rao’s article was direct, succinct and insightful:
The one that made me read to the end was “busy work”. I recently had a Twitter exchange with my friend Josh Pollock about that
Recently, I started getting up early to work on the part of my job – Caldera Forms 2.0 – before work. Rest of the day, if I get caught up in other stuff, at least I made an hour or two of progress on my biggest, most immediate goal. https://t.co/yyyvQ9IQ3T
I help product businesses turn customer insight into better experiences that keep people renewing year after year.
I co-founded GiveWP, growing it into the leading online donations platform for WordPress. After its acquisition by StellarWP, I became Senior Director of Customer Experience, scaling those same data-driven systems across flagship brands like LearnDash, KadenceWP, and The Events Calendar.
Beyond my formal roles, I co-host WP Product Talk, a weekly show where WordPress founders share what works (and what doesn’t) in growing sustainable products. I’ve also spoken at WordCamps and CloudFest EU, helping teams connect customer experience with product strategy so every decision moves the business forward.
Over a decade in customer experience and product growth, my focus hasn’t changed: connect what customers feel with how teams build — and turn that alignment into meaningful, measurable growth.
View all posts by Matt Cromwell